Product managers, Business owners and Agile Product owners as they were identified as the most important to begin with. All this to avoid ordering solutions instead of solving problems.
To make design education film within half a year using our existing software and phone camera.
Roadmap for the project:
We interviewed 8 different roles of Product managers, Business owners and Agile Product owners about what was most challenging and unclear about design at Handelsbanken.
After identifying pain-points we had a workshops where we targeted the main pinpoints.
We Identified that
It was unclear what different designers do
It was unclear when in the process they should ask help from designers
How to validate user needs early in the process
We researched content that will be relevant and exemplified with Handelsbanken own development fails and successes. As it comes to actual making of the video we planned our content creation with simple powerpoint that we recorded on Skype.
After our first video we user tested our educational video with primary user group where we collected feedback. Feedback has been super positive.
Small adjustments were made.
After 4 months we launched our first video that has reached more than 300 people.
Many more asked for educational videos.
